Whatever happened with marketing in the past, don’t worry. The best marketing campaign for a deck builder will fail miserably if it targets people who rent houses or apartments you need to reach homeowners and business owners). Instinctively, you understand how your company needs to be marketed, else how will the right target audience know you have something to offer? (As a side note, don’t underestimate the need to hit the right target audience. It is even more difficult if the marketing strategy does not align with your company’s needs or the agency doesn’t align with your values. When your passion has been constructing tangible things that bring joy to families in tangible ways, it can be daunting trying to wrap your head around what seems like an intangible marketing strategy. We have been on many a call where small business owners express concern over investing in marketing activities. Consequently, they lost even more business. Some of these owners not only reduced these activities, but cut them out entirely. The unfortunate reality is many business owners see marketing and advertising as easy areas to cut. So, what do deck builders do? Companies that relied on in-person events for sales and leads are struggling.ĭeck contractors who weren’t marketing online when the pandemic hit fell further behind those who embraced digital marketing. External factors make marketing more importantĪnd, we haven’t even talked about how COVID-19 has made life and business more uncertain. Trying to keep up with an ever-changing digital marketing landscape and increased competition can be extremely difficult. Did you know Google alone makes about 1,500-plus changes to its algorithm each year? And that touches only one aspect of digital marketing: Search.Īs digital marketing gets tougher, so, too, does your deck-building competition. Every small business needs marketing, even deck builders.īecause digital marketing changes all the time, it’s nearly impossible for a single person to keep up with it all. However, they should see marketing as an investment. Our team approaches every part of the process with care and precision so that you’ll have a beautiful deck to use and admire for many years to come.Which one is it? Do you consider marketing as an investment or as an expense? Often, small deck contractors view marketing as an expense for their business. Using top-notch tools and equipment from trusted suppliers, we provide you with deck materials that are made to stand the test of time. You can trust us to provide you with a deck that is safe, beautiful, and as long-lasting as it is good looking. You deserve the top standard of quality for every aspect of your property, but especially for your deck. We’ll work with you to determine the best solution for your situation, and when we’re done, you’ll understand why people consider us the top local deck contractors in town. Whatever the case, we’re here for you.Īrrange a deck consultation session with us, and we’ll be happy to send over a professional deck builder who will thoroughly assess your property. Or maybe you’re not sure what you need and would like an overview of all your options. When you have a dream deck in mind, it’s hard to know where to start. Obligation-Free Deck Construction Assessments Best of all, we’re all local experts, based right here in your town. You couldn’t ask for a better team of professional deck contractors. Checks in again to make sure you’re satisfied.Completes the work in a reasonable time frame.We pay close attention to every detail and make sure every step of the process goes smoothly. When it comes to something as important as your property, you need to know you’re getting reliable work from a company you can trust. Cal Summit Builders, Inc.’s Full-Service Deck Contractors
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